Pharrell Williams T-shirt Competition

Thursday, 28 November 2013

As some of you might know, I am a former graduate from Esmod Dubai and all I have wanted to do is to be a street-wear designer. So what better way to get into the industry, then to get involved in this T-shirt Competition. This competition is by Pharrell Williams, my favourite male fashion icons of all time. I think he is a genius and I hope one day I get to meet him and tell him how much I appreciate his work.

To enter the competition and have the chance to get your T-shirts printed and sold in Pharrell's brand, Billionare/Boys Club. The runner ups get a i am Other t-shirt and Pill Speaker by Beats by Dre
Link :


  • Like i am OTHER on Facebook.
  • Watch Pharrell’s “HAPPY” music video from the Despicable Me 2 Soundtrack here:
  • Create an original design for an i am OTHER t-shirt inspired by "HAPPY"
  • Upload it here on i am OTHER’s Facebook contest page where fans will vote on their favorite entries
  • Share your designs with us by tagging i am OTHER on Instagram and Twitter using the hashtag #HAPPYtshirtcontest
  • Entrants can only enter the contest once. Multiple entries will not be counted
  • All designs must be 100% original and cannot include any trademarked images (using the i am OTHER logo ispermissible)
  • The contest starts on Tuesday, November 26th and ends on Monday, December 16th at 12:01am. The winner will be announced on i am OTHER’s FacebookTwitter, and Instagram.

Be OTHER, be creative, and GET HAPPY!

Posted By Urbanista ( Azza Gasim)
Follow me on twitter (@azz_richgirl)

S*uce and Street Wear what a great combination

Wednesday, 27 November 2013

How retro can S*uce get ? Delivering out special invites as cassette.  

Images from S*uce Facebook Page

Last night I was able to attend the first S*uce event of the year. This time it was held in The City Walk Mall on Al Safa Street. At the event, they showcased a bunch of new designs such as W.I.A and may others.

Take a look at my many findings from the event.

Event Shots

Live Graffiti 

Boombox from

                                          Clothes from various designers such as W.I.A

                                                       Classic Paint Cans on the scene

                                                        Break-dancers busting their moves

DJ Crank up the music.

        Much love and respect to all the guys from S*uce for hosting so a great event.

Zooms and Outfit Shots.

Jewelry zooms from Hedaya's Outfit.

Help Necklace worn by Mohammed Yousef from Living On The Magazines Blog

Accessories Zoom from the event.

Zooms from W.I.A Collections in the store

Funky Sneakers.

Bracelets from S*uce

This is how to be street as shown by a member from S*uce.

Street-style Shots
Me with Zayan Ghandour

Dana Wolley from Wayed Vintage

Street Style Pose.

Isaac Ode from LeVier Concepts

Mohammed Yousef

Make sure you follow S*uce on Facebook and Twitter

Facebook :
Twittier : @sauceloves

For more updates on what I'm up to in Dubai, make you stay tuned on Urbanista Fashion Blog.

Posted By Urbanista ( Azza Gasim)
Follow me on twitter (@azz_richgirl)


The Worlds First 24 Hour Music Video

Saturday, 23 November 2013

After being names GQ man of the year, Pharrell Williams is back again with a smashing new music video. Its the worlds first 24 Hour Music Video with the Song Happy from Despicable Me 2.

Here is the one our from the 24 Hour Music Video.


To see more from the music video, Visit this link :

Posted By Urbanista ( Azza Gasim)
Follow me on twitter (@azz_richgirl)

Esquire Intern Events Report

Thursday, 21 November 2013
Now that I am currently interning with Esquire Middle East, I am going to do a weekly report on what events I have attended and write about them. So for my first report , this week I was able to attend the first Hackett Store opening in the Galleria in Abu Dhabi. I was also invited to the Pierre Hardy Event on the same day,but I couldn't be in two places at the same time !!

Hackett Event

Store Images

Jeremy Hackett At The Event

                             Jeremy Hackett's Arrival at The Galleria in Abu Dhabi

                                   Jeremy Hackett's Arrival at the first store in Abu Dhabi

Jeremy Hackett meeting fans

Pierre Hardy Event

Since I was able to attend this event, Rawan from Havas PR managed to send me the press release and these images from the event :)
Enjoy X

Press Release from the Event

Level Shoe District Hosts Event in Honour of Pierre Hardy
Designer Makes First Appearance in the Region

Thursday-21st November, Dubai, United Arab Emirates:  Level Shoe District, the world’s finest shoe metropolis hosted an intimate event on Wednesday 20th November, 2013 in honour of Pierre Hardy, the renowned shoes and accessories designer, who made his very first Middle East appearance.

At the event, Pierre Hardy interacted with the VIP fashion savvy crowd and exclusively signed a sketch drawing for the invitees. He also presented the Fall/Winter 13 collection, and gave an exclusive preview to the SS 14 collection, giving the opportunity for customers to pre-order from the new collection. A very unique piece created especially for Level Shoe District, was also unveiled; made of suede and iridescent snakeskin is inspired by the slender arabesques of Alfons Mucha – figurehead of the Art Nouveau style. 

Images from the Event
                                       Level Shoe District Event With Pierre Hardy

Mr Pierre Hardy

Pierre Hardy Signing Sketches for Fans

Pierre Hardy with Rosemin Manji

Piere Hardy with Nadya Hassan

     Pierre Hardy with Zahra Lyla

Make sure you check out Havas PR for more information on upcoming events.
Link :

Posted By Urbanista ( Azza Gasim)
Follow me on twitter (@azz_richgirl)