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Dear fearless woman....

Monday, 10 September 2018

Dear Fearless Woman,          

I hope that when you read this letter that you are living your best life and sharing love and happiness with all that you have cared for and to the people that deserve it. 

Remember that you are unapologetically beautiful.

Don't apologize for the way you are. 

  • You are beautiful.

  • You are a rare gem that is hard to find.

  • You are a star that shines so bright and has the ability to guide a lost soul.

  • You are a goddess, a queen who answers to no one.

  • You are a warrior that is willing to fight for what is right.

  • You are a dreamer, a creative spirit that is lost in the world of creativity and is longing to pursue their dream.

So don't apologize for being you.

Don't apologize for where you come from.

Be True.

Be You.

Be unapologetically beautiful

                                                                    - Azza Gasim

PS; Also, acknowledge that to be successful, you have to believe that you are successful and can do anything you set your mind to. I know that's easier said than done. But once you have trained your mind to believe this, then you will be truly happy; inside and out and glow like the shining star you were destined to be.

Here are a few books that I would highly recommend!!
(Each one has taught me something different about myself. 

For example;

1.  #GirlBoss - By  Sophia Amoruso

Lesson: This book taught me to work hard on my craft, however long it takes. Even when the world is telling you "no", if you believe in it, keep going

2. What A Time To Be Alone - Chidera Eggerue

Lesson: Every decision you make has consequences and how to be able to deal with yourself and other people.

3. How To Be a Bawse - Lilly Singh

Lesson: Everyone has a gift. It takes time to find it and once you have it, nurture it. You never know what could happen in the future.

Lesson: This book taught about finding your true destiny and how everyone has their own journey. We all go through trials and tribulations and have people giving us their options on what they think is right and wrong. But you know yourself, you know what you want and need and that's what matters.

Lesson; This book really made me understand men and relationships a lot more. In the sense of what a real man is looking for in a relationship and what it takes for it to be a successful relationship between both parties.

Posted By Urbanista ( Azza Gasim)
Follow me on Twitter/Instagram (@azza_urbanista)

For That Young Fashionista....

Sunday, 9 September 2018

These are just a few titles that I would recommend to those young fashionistas out there. Each one giving a different perspective in fashion; from "The Teen Fashionista", "The Shopaholic"   or  "The Icon".

1.  The Carrie Diaries - By Candace Bushell

2. Breakfast at Tiffany's - Truman Capote

3. Confessions of a Shopaholic - Sophia Kinsella

4. Coco Chanel  A Biography - Axel Madsen

Posted By Urbanista ( Azza Gasim)
Follow me on Twitter/Instagram (@azza_urbanista)

Life of a bookworm

Tuesday, 4 September 2018

From a young age, I've always been a bookworm. I feel as though it gave me such a large imagination and empower me to do anything I put my mind to, which I feel is very important for any kid growing up. You want them to expand their knowledge on the world we live in and create their own world out of it.

I definitely think my hobby of collecting books is a trait I got from my dad, who is an avid book collector. His taste ranges from motivational books, football, travel, and classic novels. He always encouraged us to read more and for that, I am forever grateful to him.

Between me and him, we could open up our own store! ( A mini Waterstones )

The best feeling in the world is finishing a book and heading down to the local bookshop and seeing what the best seller is or looking for a particular book in either the fiction, art or poetry section.

With that in mind, I am going to share with you my top books for Poetry lovers, Artists Fashionistas, Activists who want to change the world, as well as uplifting book to help those who need some motivation.

So keep your eyes out for my book recommendations and if you have any I should read or take a closer look at, please let me know. I am trying to expand my library !!

Posted By Urbanista ( Azza Gasim)
Follow me on Twitter/Instagram (@azza_urbanista)

Box'ed Up

Saturday, 25 August 2018

This summer I decided to try out something new and braid my hair for the first time. I had no idea what to expect with the duration of getting it done, how much it would cost and how to maintain afterward. I mean, we have all seen videos on YouTube from different "curly hair bloggers" with their experiences, but the way I see it, your not gonna know what it's like until you experience it for yourself.

So with having the unexpected in mind, I managed to get connected with someone who does braids in Dubai and as soon as my cousin's wedding in Sudan was over, I traveled there on my way back to the UK. It took 4 hours with 5/6 packets of hair extensions to complete the full look.

Having these braids in, made my life so much easier and I was able to spend less time on my hair and focus more on my outfits, makeup and everything else.

I even tried to style up the braids in different ways; Swept to one side, Up Do Buns, high ponytails... etc

For anyone who wants to get it done, try it out! But remember the following;

  • Keep it healthy by washing it with shampoo and make sure you keep your roots clean.

  • Oil it with Argan, Coconut or Avocado Oil to retain its silkiness and make sure to oil the roots too.

  • Try not to do too many top-heavy hairstyles, the may result in hair damage to your roots.

  • If you feel it's getting too tight and see some dirt building up, speak to the hairdresser that did it, to see if its time to take it out.

  • When you take it out the braids, keep in mind the length of your natural hair and chop off the excess extension and undo the braids. Use a wide tooth comb and some leave-in conditioner to detangle your hair. Keep in mind we lose 100 strands per day so there will be quite a lot of hair coming out. Give it a good wash with shampoo and conditioner and it should be all good.

  •  To make sure your hair is all healthy, try a deep conditioning DIY hair mask. I normally mix avocado, banana, honey, and mayo and it works like a charm after giving my hair a good clean.

Posted By Urbanista ( Azza Gasim)

Follow me on Twitter/Instagram (@azza_urbanista)

Azzmeraki X Afro Hair & Beauty Live

Tuesday, 29 May 2018

Last weekend was one of the best weekends in my fashion career!!!

      Why you ask?

I was given the opportunity to showcase my talents at the Afro Hair and Beauty Live. 

Not only was able to sell my t-shirt line Azzmeraki , but I was able to showcase in their fashion show. I haven't had an opportunity like this since my days at Esmod Dubai, back in 2010-13. 

I have been on this long winding road of fashion design, social media and art for so long, so for someone to finally recognize my talents now is such a blessing and it means all of my work has paid off.  

So here are some digital lookbooks that I created inspired by their  "Soul Train" inspired fashion show.

Digital Lookbooks...  

Exhibition Experience...

Posted By Urbanista ( Azza Gasim)
Follow me on Twitter/Instagram (@azza_urbanista)

Introducing Azzmeraki....

Friday, 20 April 2018


Azza is a UK based interdisciplinary artist, who is ready to take the design world by storm. Her garments embody the spirit of streetwear and the style of hip hop industry.
She is obtained Ba fashion and has done internships at .Esquire Middle East, Music World Cup and AnzStyle, as well as continuing her love for the arts by launchingAzzmeraki. 
She is rare creative soul, who has been blessed a gift and she would like to use it to empower and inspire others and bring light and love to their lives.

Digital Lookbooks...  

Posted By Urbanista ( Azza Gasim)
Follow me on Twitter/Instagram (@azza_urbanista)

Hang Out With A Sudanese

Monday, 5 March 2018

One of my talented blogger friends from Plymouth; AfriDiary asked me if I wanted to take part in her YouTube series called; "Hanging out with... " and even though I'm not one for to be behind the camera, I decided to take the chance and record an episode.

So here it is... my first YouTube Collaboration!

Make sure to checkout her blog and follow her on social media

Blog: www.afridiary.com Contact: afridiary@gmail.com Instagram: @afri_diary Twitter: @afri_diary Facebook: AFRI DIARY

Posted By Urbanista ( Azza Gasim)
Follow me on Twitter/Instagram (@azza_urbanista)