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Sunday, 14 July 2019

For the last year and half, I have been working in LOVISA, a global fashion jewelry store and it has been such an amazing experience.

 It has allowed to share my fashion knowledge with customers everyday, as well understanding how to run a succcessful store and first hand management skills. From this I was able to grow and still grow in the company. Within one year, I went from working part time (4hours a week) to becoming an assistant manager in Bristol. 

On this journey and as a creative I feel its important to express yourself in your own way. 
So with that in mind, I would wake up morning and dress how I feel. Whether it was based off my mood, or if I was listening to a certain song or got inspired by a certain look I saw try to recreate it.


Initially I would start by creating a vision board, so I could get a feel of how the outfit would come together. 

Then I would move on to sourcing the right look. This would require me going online, heading to different retailers and then looking in vintage stores as well. 

The last part is  the fun part of putting the look together and documenting each look.

I hope this inspires you to create your own looks or recreate the ones you admire and kill it in public! 
That’s the best way to stand out 

Modest Looks

Saturday, 25 May 2019

As it is that time of the year again for us Muslims, I decided to get myself dressed up for work every day. The reason behind this it takes my mind on off of fasting ( the act of not eating or drinking from sunrise to sunset. ) and focuses more on styling and creativity.

This gave me a chance to fully express myself in the best way possible and try so many color combinations.

Here is my lookbook of modest styles;

Modest Lifestyle by azz_richgirl

Best Looks

Jewelry from Lovisa
Jacket from TK Maxx
Shirt from Asos
Trousers from Primark.

Jewelry from Lovisa
Kimono from TK Maxx
Dress from River Island

Jewelry from Lovisa
Jacket from H&M
Black top from Primark
Trousers from New Look.

Posted By Urbanista ( Azza Gasim)
Follow me on Twitter/Instagram (@azza_urbanista)

Dear Azza,

Wednesday, 8 May 2019

Dear Azza, 

Your journey to happiness is a beautiful thing full of trials and tribulations. 
But there are a few things I want you to remember;

You have a smile that can fill up the sky.

Keep it and embrace it. 

The people around you will either take it for granted or uplift you. 

You just have to trust your gut and have faith in finding the right people to share it with.

Dream big and go for it.

You have such a beautiful gift of creativity and you need to share with the world.

Some people may not understand it or see it, but this just means you have to work 10x times harder to make them see it.

Just don't give up and if you have an idea in mind, go for it and don't look back.

Never forget where you come from.

There may be times when you are scared to share where your origins are or the type of religion you uphold. 

Don't shy away from it. Celebrate it and educate the people around you. 

Your parents and the family around you will always continue to share stories and you have to weed out the right ones that will motivate you.

You are a social bumblebee.

A delicate, creative bee,  who able to fly from hive to hive, discovering new people in new spaces around the world.

Each person, who you have connected with has a purpose. Good or bad.

Some will stay for a season.

Some will stay for a lifetime. 

But you must remember, the ones you have kept close to heart will always be there for you.

Become Fearless

Be fearless with confronting what terrifies you the most.

Be fearless with accepting change and moving on.

Be fearless with putting yourself first.

Be fearless and unapologetic with your identity. 

Be fearless with asking for help and accepting criticisms. 

I know this a lot to remember, but as long as you surround yourself with family and friends, who will help guide you to the right path, you will become the strong, gifted, beautiful woman that I know you can be.

Yours sincerely,


Posted By Urbanista ( Azza Gasim) 
Follow me on Twitter/Instagram (@azza_urbanista)

Muslim Girl Guide Books

Sunday, 5 May 2019

Ramadan Kareem! 

Yes! It is that time of the year again, where we are fasting which includes not eating and drinking from sunrise to sunset. But most importantly we are spending time doing more good deeds and praying to create a better relationship with Allah.

Having said that, it's not easy to think about eating and drinking. You have to allow your mindset to develop self-control and say no to certain things and distract yourself. Whether that's working a 9-5pm job or even reading a book or two.

These are just a few titles that I have personally read and would highly recommend ensuring that you become a strong, powerful Muslim by the end of Ramadan;

1. Does My Head Look Big In This? by Randah Abdel Fattah

4. Women Are The Future of Islam by Sherin Khankan

Posted By Urbanista ( Azza Gasim)
Follow me on Twitter/Instagram (@azza_urbanista)

People of the revolution

Thursday, 2 May 2019

They have been silenced
They are tired.
They have spoken.

They are the people of the revolution.

They fought for years and years. 
( 30 years to be exact) 
and now through peaceful protesting, they are getting the recognition they deserve.

These are just a few words that come to mind when I think about a place called Sudan. I am not talking about whether its north or south. I am talking about a place, which was the biggest county in Africa. A place full of friendly people, fueled by traditions passed down from generation to generation, who are freedom fighters ready to rewrite their history.

Yet one of the sad things about this they are a conflicted country.
Are they considered as African or are they considered as Arabs?
Does the color of their skin reflect the many different tribes and make us African enough for the continent? or does the religion that they were brought up by make them Arab enough for the Islamic world?

How can they fight for their country, when they are left conflicted by two sides?
Identity and Religion.

For years, this great nation has fought hard against corrupt dictators such as Omar Al Bashir.  
The people of the revolution have had enough. They took it upon themselves from last year (December 2018) to start peaceful protests all over the country to fight for the cost of living. Things such as money, food, and health care are just the basics to survive and they were deprived of this thanks to its greedy dictators, who are now stripped of their power and punished for their crimes.

Fast forward until the present and the people are still standing at the gates of freedom, demanding what is theirs, which is a government that they can trust and run this country in the right way. They will not step down or leave until this happens.

These are the people of the revolution.

They are Freedom Fighters.

They are Peaceful Protesters

They are Revolutionaries.

They are Powerful.

They have Spoken. 

Posted By Urbanista ( Azza Gasim)
Follow me on Twitter/Instagram (@azza_urbanista)

March Music Madness

Wednesday, 27 March 2019

For the last few weeks, I have treated myself to attending a few concerts in Bristol and London.  This included seeing;

Date: 04/03/2019
Location: Thekla, Bristol

  • Jay Prince
Date: 06/03/2019
Location: Exchange, Bristol

  • Mick Jenkins
Date: 17/03/2019
Location: The Trinity Centre, Bristol

  • The Wailers
Date: 20/03/2019
Location: O2 Academy, Bristol

  • Jamila Woods
Date: 24/03/2019
Location: Electrowerkz, London

  • NAO
Date: 27/03/2019
Location: O2 Academy, Bristol

  • The Internet

Date: 27/03/2019
Location: O2 Academy, Bristol

For each one of these concerts, I had an insane experience and managed to meet some of the artists in person and have a conversation of them. For example; With Bas, I created a flag inspired by Sudan    ( the old one and new one), which I took to the concert and when it ended, I got Bas to sign my FIENDS hat and in return, I gave him the flag to take with him on tour.

Photo credit to @chasefade

Another great moment was when I met my idol, Jamila Woods. I have been listening to her album on loop for the last 2 years, whenever I create my artwork. Her music and poetry inspired me to create my own poetry book. So when I attended her concert in London, I got the opportunity to speak to her and give her the first copy of my book and in return, she signed the copy of  Black Girl Magic as well as her Vinyl record to add to my collection.

The last highlight that I will always cherish for life is the moment where I got my dads vinyl of Bob Marley and The Wailers signed by the original band members themselves. Seeing the light in his eyes and biggest grin I have ever seen because I felt as I was continuing his music taste legacy.

Posted By Urbanista ( Azza Gasim)
Follow me on Twitter/Instagram (@azza_urbanista)