Back in the DXB Groove for Sole DXB!

Tuesday, 31 December 2024

Guess who made it back to Dubai for the annual Sole DXB madness?! 

Although, I have missed a few live events throughout the years, I always try to make it for Sole DXB. 

It's not just about the insane music lineup, though Tems and The Roots absolutely killed it this year! For me, it's a massive chance to catch up with my creative crew – some of whom I haven't seen since the last time I was soaking up the Dubai vibes. It's like a big creative family reunion!

And you know my ritual by now! I always rock some fire from a UK-based brand while I'm out there, gotta show that love in the Middle East! But it's equally important for me to drop some coins on the amazing local talent in the UAE. Seriously, I've been watching brands like 5ive Pillars, The Rise Up, Sn3 Studio, Precious Trust, and loads more absolutely smash it from day one, so it's a real blessing to support their growth.

Already buzzing to see who and what magic Sole DXB brings next year!
















Posted By Urbanista ( Azza Gasim) 
Follow me on Twitter/Instagram (@azza_urbanista)

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